The channel originally launched as BBC World Service Television, though unlike BBC World Service radio which has always been government funded, the British government refused to extend the Foreign Office grant-in-aid. It was launched on 11 March 1991, after two weeks of real-time pilots, initially as a half-hour bulletin once a day at 19:00 GMT. The programme editor was Johan "John" Ramsland from World Service Radio News with John Exelby from domestic BBC TV News as his managing editor. The original picture editing team consisted of Bob Scholes, Peter Hodge and Mike Casey. On Thursday, 26 January 1995 at 19:00 GMT, BBC World Service Television was split into 2-television stations: Monday, 16 January 1995 at 19:00 GMT: 24-hour 24-hour English free-to-air terrestrial international news channel such: news bulletin, information, business and financial, news magazine and current affairs programmes led of "BBC World" (now BBC World News). Monday, 30 January 1995 at 19:00 GMT: 24-hour English cable lifestyle, variety and entertainment channel such: variety, culture, leisure, lifestyle, art and light entertainment programmes "BBC Prime" (now BBC Entertainment). Since 1995, the service has gone through several branding changes. From 1995 to 1997, the channel used relatively few graphics to display the name of the channel, with the studio modelled on that used for BBC News in the United Kingdom. As part of a major BBC corporate redesign (which included a new logo for the corporation on 4 October 1997) the channel received its first main refresh on 9 November 1997, the day BBC News 24 was launched. Various fictional flags with some real ones were used. The idents were computer generated and developed by the Lambie-Nairn design agency. Another large relaunch for BBC World took place on 3 April 2000,[5] which brought it in line with the BBC's UK news channel which was relaunched in 1999. The new uniform look was made up of red and cream designed by Lambie-Nairn, with music based on a style described as 'drums and beeps' composed by David Lowe, a departure from the general orchestral versions of other news programmes. On 8 December 2003 a second makeover, using the same 'drums and beeps' style music but new graphics took place, although on a much smaller scale to that of 1999. The music was changed slightly while the main colour scheme became black and red, with studios using frosted glass, white and red colours. Later in 2004, the channel's slogan became Putting News First, replacing Demand a Broader View. The graphical refresh introduced in 2003 was refreshed in May 2006 with a more red output. In 22 January 2007 a new refresh was presented based on the previous graphics, a red coloured labels covering a red and black earthglobe along with the BBC World logo. The channel's present name was introduced on 21 April 2008 as part of a £550,000 rebranding of the BBC's news output and visual identity. BBC World News later moved to the renovated former studio of BBC News 24 (now BBC News). New graphics were produced by the Lambie-Nairn design agency and music reworked by David Lowe.
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